It became the “SELF Journal,” a 13-week system for tracking and achieving your goals on a macro and micro level.īut you won’t get featured on the front page if you don’t have that initial surge of sales, and the best way to get that initial surge is to build a list of people who can’t wait to get it. When we showed the system to friends, they wanted to use it too, so we decided to turn it into a product and launch it on Kickstarter. Over the past year my accountability partner Allen and I have been developing a system for reliably hitting all of our goals. She’ll also talk about all the other marketing secrets behind her wildly successful Kickstarter marketing campaign.
Here’s where most of the emails came from:ĮmaiI’m going to let Cathryn fill us in on EXACTLY how she built the list using each of the above marketing activities. They collected 3,235 emails of people who would be interested in their product, and they did it all in under 3 months.
How? Well, they didn’t just launch and hope for the best. When Cathryn and Allen hit the “Launch” button on their “SELF Journal” Kickstarter campaign, they were confident it would be big.Ģ8 hours later it hit their funding goal of $15,000, and it earned $322,695 from 6,531 backers during the campaign.
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